BLUE ELEPHANT
art direction, branding, communication strategy
Blue Elephant
"The ultimate office wear".
Blue Elephant focusses on young entrepreneurs who seek both design and innovation in lifestyle (products) and fashion. By fusing sports wear, utility, fashion and office wear, the brand promises their customer 'the ultimate in suits'.
The brand
Blue Elephant has a vision for the future and believes in the philosophy of ‘the power of we’. The brand presents a democratic profile, with open communication, to create a relationship of equality with their consumers.
The brand positions itself as a soundboard; they value their customers opinions and adopt them in their open-ended designs. Blue Elephant encourages their customers to become participants in the co-creation of their collections.
The brand believes in a sustainable fashion future. With their open-ended designs and co-creation, the brand avoids over-production of their ‘Ultimate Office Wear' collections. Establishing the brand as a future forward fashion platform.
The ‘Ultimate Office Wear' collections are a fusion of fashion, sports wear, utility wear and classic office wear. The fabrics used for the Blue Elephant collection allow for 'optimal mobility', giving the wearer the feel of sports wear with a formal, fashion-forward look. Combining this with 'utility wear properties' -"never a stain on your suit again"- in the fabrics and designs, the wearer will be dressed for success!
Brand, Marketing & Communication Manual
This manual gives a detailed insight into the brand's values, mission and target group, and presents the overall marketing and communication strategies to launch the conceptual brand.
Magazine
‘Engineerilism’ is a concept proposal for a sponsored lifestyle magazine for the conceptually created brand Blue Elephant. The magazine would cover innovation in culture, design, personal development, art, fashion and music.
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flip through magazine dummy
Magazine flat plan & strategy manual
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Online campaign
overview
The online campaign overview includes a proposal for a website, online advertisements and an app for the Blue Elephant platform.
To connect with the target group, we developed a marketing plan for print and online. The online campaign overview gives an insight into how we created a flow that directs the customers through the desired channels.
Credits
concept proposal, branding, art direction & styling :
Nikè Zuilhof & Daan Bak
photography:
Omar N. Rosalina
mua:
Eugenie Tosh
many thanks to:
Amsterdam Fashion Institute, Fotovakschool Amsterdam, Yannick (Alfa Male Model Management), Gunther Zwettler & Roger Pullens (Sartoria Fashion).